FDM User Experience is a portfolio of design work by Wayne Fogell. It includes a sample of User Interface, User Experience, Interaction and Web Design, as well as Photography and Ads for the web and print. Based in the heart of Silicon Valley, Wayne works in the areas of User Experience and Interaction Design.

Wayne has developed custom web sites and applications for a variety of organizations including HP, 3COM, AirTouch, Clorox, Rudolph & Sletten, McKinsey & Co., and the U.S. Government. His photography and ads are regularly used by American Express, Stanford University, Palo Alto Weekly, Today’s Bride, ushospitality.com, Scott's Seafood and other well-known restaurants and businesses throughout the Bay Area.

He completed training in Web Design in Silicon Valley and further specialized in Rich Media Design, Application Development, and ColdFusion at Adobe Authorized Training Centers. He is a Photoshop expert. Previously, he developed custom, intranet business applications after completing training in Application Development and Systems Administration at Lotus Authorized Education Centers.

He completed graduate school in Psychology at Columbia University in New York City. Subsequently, he taught college and consulted to industry.

A pretty design can make users more forgiving of minor usability problems, but not of larger ones. (As the first law of e-commerce states, if the user can’t find the product, the user can’t buy the product. Even great-looking sites will have no revenue if they suffer from poor findability.) Form and function should work together. When interfaces suffer from severe usability issues, or when usability is sacrificed for aesthetics, users tend to lose patience. On the web, people are very quick to leave.
- Kate Meyer, Nielsen Norman Group, nngroup.com